Commercial Print Modeling Vs Editorial Print Modeling

When you think or hear of the word “commercial” in regards to the modeling industry, there are a few variations of the meaning, but in the most practical form regarding “print” photography think of the word “promote”. The model’s job is to be photographed “promoting” a product or service in a print ad (for example… in magazines, brochures, newspapers, catalogues, etc.). There are numerous opportunities for COMMERCIAL PRINT MODELS that exist all over the United States and internationally. The ad may range from the smallest business promoting its’ livelihood all the way to large corporations who can afford their own advertising agencies to handle marketing campaigns.

Commercial Print Modeling is very different from Editorial Print Modeling. Remember that an “editorial” is a magazine fashion “story” of the trend that is happening at that particular moment, not a specific advertisement for any one company, even though you will see multiple credits cited in small print of the stores and designers of the featured garments and accessories. Some ads that you may see in magazines may be elaborately spread out and photographed in an “editorial-style”, but it is ultimately a “commercial” ad if it is promoting one company name. It makes a nifty, high fashion looking ad, though, because that is the style ad that they are marketing to their specific consumers.

Usually, though, the editorial model and their style of modeling don’t represent the particular looks that can be marketed to a large group of average, “every-day” consumers (a.k.a. the people who buy). Consumers buy from ads that they can relate to or strive to achieve. This is where a commercial model may have a wonderful chance of success because their image is a part of the marketing process that sells to the consumer. They represent a highly approachable and marketable look. So, for whatever product they are promoting their look can vary dependent upon what product or service is being advertised to the consumer. That means the door is open to many different types and sizes of models. Take note, that there are actually some editorial fashion models that are able to cross over from editorial modeling into the diverse commercial advertising side. That’s so ideal for a career model who wants longevity. The commercial model doesn’t usually have just one look even though there may be one special look that gets them hired over and over.

This is where the terminology variations form and can cause confusion to whether a model is considered an editorial-type or commercial-type of model. Remember the prestige title? It’s placed on editorial models, but there is something wonderful to be said for being a successful working commercial model, too. “Commercial” is a term that the general public thinks of as ads that they see on television or hear on the radio. The terminology used by an advertising agency versus a modeling agency when referring to “commercial” has different degrees of meanings, too, depending on how they interpret the booking.

Being in a television commercial is one type of opportunity that can use commercial models, but it’s “NOT” why they are called commercial models. For the purposes of a commercial type of model, the doors are open for almost anyone who has the skills of being either photogenic for photographs or having the right personality and approachable looks for promoting a product. The range of model can vary from being very outwardly attractive all the way to people who possess a great “character” face and /or personality (a.k.a. character model). Fashion does have its place for commercial models (a.k.a. commercial fashion models) by selling the garments or accessories that are being advertised in catalogues, showrooms, and certain ads in magazines (not the editorial stories).

The context of explaining where the “commercial model” terms are used may vary depending on whom is referring to the booking… an Advertising Agency, a Commercial Modeling Agency, or a “specialized” Editorial Fashion Agency. Advertising Agencies (a.k.a. Ad Agencies) are hired on behalf of a company who wants their product or service promoted. Ad agencies will overall take charge of how the product or service will be promoted and will usually take care of hiring all of the personnel needed to complete the job such as photographers and models, too. If the campaign is something to promote a “fashion” product, then the “ad” agency refers to this as a “fashion” job. This is where the slight confusion of terms is just a technicality. An “Editorial ” modeling agency does not refer to such “fashion” work as “editorial” and will likely view the ad as commercial. So, here you have the advertising agency’s viewpoint booking a “fashion model”, but perhaps the modeling agency refers to what the ad agency is booking in terms of a commercial model. Ultimately, someone is used, so congrats to whatever type of model gets the job. Commercial Fashion Print bookings for models represent a lot of work around the world, too, as well as the high fashion modeling. The demand for catalog models varies from city to city just as the prestige of work does.

Top Reasons To Use a Commercial Services Maintenance Company

The following is a list of advantages for using a commercial services maintenance company that can do it all for you, hassle free.

Preventative Maintenance.

The primary goal of preventive maintenance is to prevent the failure of building critical equipment before it actually occurs. Most contractors will come to a site and deal with problems as they occur costing you a fortune when looked at on a larger scale. Preventive maintenance will not only save you time and money, but it will also improve system reliability, decrease system downtime and extend the life of your equipment and it’s parts.

Emergency Response

By using a commercial services maintenance company, many times they are on site already maintaining your building, just as an employee would be, when problems do occur. Typical average emergency response times range from 2 – 4 hours, much less time than a general contractor you may hire, especially if you have to find a fair price first.

Overall Appearance

While systems maintenance is a large portion of most commercial services maintenance companies jobs, it does not take away from the concern for the aesthetic side of your property. Aesthetic maintenance includes: drywall repair, janitorial services, landscaping, snow removal, and more.

Overall Functionality

Maintenance testing is a top reason to use a company like HFCS. Imagine the insight that can be gained on a problem from someone who works in your building all the time, and has records of test results and maintenance actions taken. This data can be evaluated for trends and serve as the basis for decisions on appropriate testing frequency, need to replace or upgrade equipment and performance improvement opportunities that would normally be overlooked by your hourly repairman.

Tenant Relationships

Tenants and occupants of buildings feel much more comfortable working with someone that they have met previously and can develop a working relationship with. Having multiple contractors come in an out of a tenant’s space is not only a bother and worrisome, but can effect their work as well.

Simplify building manager/owners time

Hiring multiple contractors for the various systems in and around your building can be a huge hassle and also out of the scope of knowledge of building owners and managers. Effective time management for owners and building managers can result in happier tenants, faster lease turnovers and a hassle free job. As HFCS says, “Relax, we got it.”

Peace of mind

It’s a nice feeling to know that your contracting company is there for you, and not to make a quick buck. Many contracting companies say you need an entire new system when a simple loose wire or new belt could fix a problem that arises. With a contracting company who is working for you at a fixed rate, this is never a concern. You can expect high quality of work with emergency decisions that can be made based on an expert in your building and it’s needs to operate effectively and efficiently.